Broad → Specific → Impact. Capture responses in the client's own words — these are the most important lines in the intake.
A. Broad — Big Picture
Question 1
"Tell me about what's most important to you financially right now. What does financial security look like for your family?"
Let them talk. Don't interrupt. Note exact phrases — use their words back to them later.
Question 2
"If something unexpected happened to you tomorrow — what would your biggest concern be for the people who depend on you?"
Income, mortgage, kids' future, business continuity? Note what they name first — it's their #1.
Question 3
"What does retirement look like for you? When do you envision it happening, and what does your ideal income in retirement look like?"
B. Specific — Gaps & Concerns
Question 4
"Do you currently have life insurance or disability coverage in place? How confident are you that it's sufficient?"
Follow up: "If your employer provides it — what happens to that coverage if you change jobs?"
Question 5
"If you became disabled and couldn't work for 3–6 months, how long would your savings last — and what would happen after that?"
Question 6
"Are there any major financial events on the horizon? Home purchase, business change, inheritance, upcoming retirement, kids heading to college?"
Bonus — Long-Term Care
"Have you ever watched someone go through a long-term illness or need extended care? How did that experience shape how you think about your own situation?"
Bonus — Tax Awareness
"Do you feel like you have a clear picture of how much you're paying in taxes — and whether there are strategies you might be missing?"
Bonus — Debt & Cash Flow
"If you could eliminate one financial burden tomorrow, what would it be — and how would that change things for your family?"
C. Impact — Priorities & Motivation
Question 7
"On a scale of 1–10, how urgent is it for you to close the gaps or get a plan in place?"
Not urgentCritical — needs action now
Question 8
"If we could solve [their primary concern] today — what would that mean for you and your family?"
Replace [their primary concern] with what they named in Q1 or Q2. Let them paint the picture.
Question 9
"Is there anything I haven't asked about that you feel is important for me to know?"
13
Planning Priorities
Rate each as H (High), M (Medium), L (Low), or — (Not Applicable). Ask client to call these out or select together.
Priority Area
Rating
Priority Area
Rating
14
Preliminary Planning Gap Checklist
Check all gaps identified during the call. Use as a case design summary.
Debt Coverage Gap
Income Replacement Gap
Missing / Insufficient DI
Missing LTC Coverage
V.I.T.L. Gap (CVLI)
Retirement Income Gap
Estate / Legacy Planning
Business Continuity
Beneficiary Review Needed
Health Insurance Gap
Tax Strategy Gap
College Savings Gap
15
Next Steps & Appointment Booking
Lock in the follow-up before ending the call.
In-PersonVirtual / ZoomPhone
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